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Do you want to successfully position your products on Swiss marketplaces without wasting time? However, you face numerous challenges: different marketplace requirements, complex warehousing processes, and customs clearance in a non-EU country demand significant effort and consume valuable resources.

This is where we come in: With our proven S.A.U.C.E. strategy and SURS as your reliable partner, we ensure that your market entry in Switzerland is efficient and successful. From selecting the right product range to seamlessly integrating your product data, we guide you every step of the way.

In this post, you'll learn how the S.A.U.C.E. strategy works and the key advantages it offers. Ready to successfully introduce your product range on Swiss marketplaces? Then download our Product Data Template as Excel now and lay the foundation for your success!

Introducing Products to the Swiss Market is Challenging

The Swiss market offers great potential, but entering the market is often associated with numerous hurdles: from complex marketplace requirements to customs regulations, warehousing, and returns management. Especially for retailers unfamiliar with the specifics of the Swiss market, these challenges can result in extra effort and high costs.

That's where our one-stop-shop solution comes into play. With SURS as your reliable partner, we take care of all the essential steps for you:

• advice and selection of the right product range,

• professional preparation and integration of your product data,

• warehousing and shipping directly from Switzerland,

• returns and warranty management.

The best part: You don't need your own Swiss warehouse, a Swiss VAT number, or your own marketplace connections.

With our approach, we enable you to achieve a controlled market entry at low costs and support you in building your presence sustainably. This way, you lay the foundation for long-term success in the Swiss market – without unnecessary effort.

Achieve Success on Swiss Marketplaces with the SAUCE Strategy 

The Swiss market is promising, but to succeed, you need more than just good products. The S.A.U.C.E. strategy provides you with a clear roadmap on how to launch your products quickly on Swiss marketplaces and efficiently manage your market entry. Here are the key steps involved:

• Select: Choosing the right product range for the Swiss market

• Assemble: Compiling relevant product data

• Upgrade: Updating product stocks and data

• Coordinate: Coordinating product data integration and mapping with various marketplaces

• Execute: Launching products and gathering initial orders

In the following sections, we will explain each step of the strategy in detail. But before diving into specifics, let's take a look at the underlying concept:

The S.A.U.C.E. strategy is like a carefully crafted dish, where every step – from selecting the best ingredients to perfect preparation – is crucial to achieving the desired outcome. It starts with choosing the right assortment, is refined through precise data compilation, and culminates in the successful launch of your products on Swiss marketplaces. Just like a chef fine-tunes each ingredient with care, we ensure that your assortment is perfectly aligned with the market.

However, a great recipe is only as good as the chef who executes it. With our deep expertise and years of experience as a distribution partner in Switzerland, we guide you through every step of the process – from the initial idea to success. Our strategy is based on a holistic approach: We handle operational tasks and place great emphasis on understanding your vision and providing a solution that ensures long-term success.

With our personalized service and professional advice, you can be confident in relying on us. In the end, you have a one-stop-shop solution that paves the way for success in Swiss marketplaces – all with just one partner!

Our goal is to make sure your products in Switzerland are not only visible but also purchased – ensuring a successful and sustainable market entry.

Select: Choosing the Right Assortment for the Swiss Market

When selecting the assortment for the Swiss market, it's crucial to find the right balance between demand and competition.

During the Product-Market Fit analysis, we identify which of your products best meet the needs and expectations of Swiss customers. The pricing strategy is tailored to the market environment to remain competitive while providing the best value. A detailed competitive analysis reveals how your products compare to the competition and which differentiating features can be highlighted.

Example: If you offer high-quality kitchen utensils, we ensure they match the Swiss market's expectations both in terms of quality and price, given its reputation for high standards.

Assemble: Compiling the Relevant Product Data 

To showcase your products optimally on Swiss marketplaces, all important product data must be compiled precisely and clearly. We provide you with a product data template that includes all the relevant information required for the presentation and sale of your products. Together, we define which product data is necessary for the Swiss market, including product descriptions, technical details, size specifications, and pricing information.

Example: For a product like a fitness device, it's essential to include not only basic details but also technical specifications, such as performance and material composition, as well as specific usage instructions.

Upgrade: Upgrading Product Inventory and Data 

To ensure your products are visible and appealing in Switzerland, all data and images must meet the high standards of each marketplace. We tailor the product data to meet the specific requirements of various platforms – from Galaxus to Manor. This includes language, description length, and the organization of product information. Product images must be in the correct format and size to ensure an attractive presentation. To stand out even more from the competition, we highlight the USPs (Unique Selling Points) of your products to grab the attention of potential buyers.

Example: If your brand emphasizes particularly sustainable production, we integrate this USP prominently into the product description and ensure that the images visually support these attributes.

Coordinate: Coordination of product data integration and data mapping with various marketplaces 

A successful market entry requires seamless integration of product data across various platforms. We handle the listing of product data in our system and ensure flawless distribution to the desired marketplaces. We consider the different data requirements of the platforms and perform the necessary data mapping for optimal presentation.

Example: If a marketplace has specific requirements for image formats or descriptions, we optimize the data to meet those standards while preserving quality and clarity.

Execute: Product launch and initial order collection

It's time to launch your product range on Swiss marketplaces. The product launch makes your products visible and aims to generate initial sales. We take care of stock level planning to ensure your range is always adequately stocked and the first orders are processed smoothly.

Example: When launching a new smartphone, we make sure that sufficient inventory is available and that the first orders are processed quickly and accurately.

SURS – Your partner for a fast and profitable market entry 

With SURS by your side, you can be confident that your entry into the Swiss marketplaces will be fast, smooth, and profitable. We provide comprehensive support from product selection to the first sale. Even after that, SURS will assist you with comprehensive warranty, return, and inventory management, ensuring your long-term success in the Swiss market. Thanks to our customized S.A.U.C.E. strategy, covering all key steps, your products will be optimally positioned in Switzerland.

How long does it take from product launch to the first order?

The entire process until product launch varies depending on the complexity of the products and the requirements of the marketplaces. Typically, we can successfully launch your range within 1 to 6 weeks and generate the first orders, depending on the preparation time for product data and marketplace integration.

What challenges may arise and what solutions does SURS offer?

When entering the market, various challenges may arise, such as adapting to the specific requirements of Swiss marketplaces or integrating product data. SURS takes care of these hurdles for you and ensures that all processes run smoothly. With our extensive experience and tailored solutions, we make sure your market entry goes off without delays or complications, allowing you to focus on growing your business.

Conclusion: Launch your product range in Switzerland quickly with SURS as your partner

With SURS' support, you can introduce your product range quickly and successfully to Swiss marketplaces. Our tailored S.A.U.C.E. strategy ensures your products are visible, meet the right market demands, and are positioned for long-term success – all without the usual hassle and obstacles of a complex market entry.

Benefit from our experience and our one-stop-shop solution, which covers the entire process from product selection to the first order. This way, you can focus on growing your business while we take care of the rest.

Ready to take the first step into Switzerland? Download our Product Data Template as Excel now and get ready for your successful market entry!

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Alte Buchserstrasse 10
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Switzerland

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Switzerland

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