SURS Blog

Jens Bergermann pursued his education in International Business and Languages at the International Business School of Amsterdam and at the Universidad Argentina de Empresa in Buenos Aires, specializing in International Trade & Marketing.

For his Bachelor's thesis, Jens explored profitable growth opportunities in the Swiss e-commerce sector. He has over a decade of experience leading Purchasing and Sales teams at Swiss e-commerce startups such as DeinDeal and Amorana, holding management and C-level positions.

Identifying a niche for digital transformation in Swiss distribution, Jens founded Surs AG and established a strategic partnership with Digt AG, Switzerland’s rapidly expanding startup for exclusive shopping communities.

Jens has developed private label brands and OEM products with manufacturing partners in Europe and Southeast Asia, establishing comprehensive supply chains from production sites to markets in the EU and Switzerland. Furthermore, he has successfully imported trade brands and secured exclusive distribution agreements for the Swiss market, guiding these from market entry to full-scale business development.

Meet Jens Bergermann

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