About us
SURS is a Swiss importer and distributor focused on digital sales channels – particularly marketplaces and webshops. We have developed a scalable setup that allows for product data to be captured once, in detail, and standardized, and then automatically distributed via API connections to all leading Swiss marketplaces and webshops.
Our international team consists of e-commerce and marketplace specialists from Switzerland, Germany, the Philippines, and India. With our centrally located warehouse in Dällikon near Zurich, we can efficiently handle B2C and B2B fulfillment. Our purchasing and logistics team has deep expertise in importing goods from the EU, the USA, China, and India – by land, sea, and air.
For brands, SURS acts as a single point of contact in Switzerland: from listing to sales and fulfillment, all the way to returns management and customer service.
Our mission
"Connecting global markets."
Our mission is to connect global markets through smart, digitized processes. With our automated setup, we simplify the market entry for international brands and enable a smooth flow of goods – from the country of origin to the end customer.
We started in Switzerland and established a strong foundation there: all major marketplaces are connected, and our brand portfolio is steadily growing. Even today, we enable brands from Europe, the USA, and Asia to successfully sell through Swiss distribution channels.
But this is just the beginning. We are continuously working to open new markets, connect more platforms, and expand our product portfolio – step by step, market by market.
Our Story
The idea for SURS emerged from an observation:
The Swiss market – characterized by high purchasing power and digital growth – is becoming increasingly attractive for international brands. At the same time, entry barriers such as customs borders, multilingualism, currency differences, and a complex retail landscape present significant challenges.
SURS was founded by Jens Bergermann from this market gap – driven by a passion for international trade, e-commerce innovation, and process-optimized scaling.
Our goal: to make the Swiss market accessible, efficient, and profitable for global brands.
SURS in Numbers
Distribution Channels
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Brands
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SKUs
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Our Go-to-Market Strategy: S.A.U.C.E.
Our own market entry strategy – designed to scale brands quickly, data-driven, and sustainably into new markets.
Customer opinions
"Together, we have scaled our business in Switzerland from zero to tens of thousands of sales annually – and we continue to grow."
David Schratter, Founder & CEO, PLConcepts GmbH & Co KG, Vienna, Austria
"SURS convinces us as a professional, committed, and solution-oriented sales partner."
Timon Merian and Lorenz Wüst, Founders of Boxrope, Zurich, Switzerland
Surs AG - Warehouse
Alte Buchserstrasse 10
8108 Dällikon
Switzerland
Surs AG - Billing
Alte Buchserstrasse 8
8108 Dällikon
Switzerland
©Surs AG 2025, Design by Surs
AT WORK