Selling Sporting Goods in Switzerland: The Distribution Guide

Selling sporting goods in Switzerland is achieved through selecting the right Swiss marketplaces, an optimized and localized product listing, in-country warehousing and shipping, and compliance with all customs and legal requirements. When you bundle these tasks through a central partner, the complexity and financial risk of market entry drop noticeably.

However, the geographic and linguistic proximity to Germany and Austria is deceiving: Switzerland is not part of the EU customs union. Shipments from Germany or Austria do not work like intra-EU deliveries. They go through a complete customs clearance process and require local adaptation of prices, language, and product details. Anyone who underestimates this difference risks delays, back payments, and unhappy customers.

Market entry involves four operational areas: complex customs clearance, demanding logistics with predictable delivery times, legal product conformity (meaning compliance with Swiss labeling and safety regulations), and a fragmented marketplace landscape. In Swiss e-commerce, the generalists Galaxus and Digitec dominate, supplemented by specialized sports marketplaces like Decathlon. Due to the lack of a local Amazon.ch, Amazon plays only a minor role.

Which path is the right one depends on the size of your brand, your product category, and your degree of preparation. Smaller German and Austrian brands with annual revenues between 5 and 10 million euros, in particular, benefit from a bundled distribution model that brings together customs, in-country warehousing, and marketplace connectivity. After all, while the Swiss market lures with high purchasing power and a pronounced affinity for quality, it demands substantial administrative effort.

In short: Anyone wanting to sell sporting goods in Switzerland needs marketplace access, local warehousing and shipping solutions, as well as customs and legal certainty—most efficiently bundled via a central distribution partner.

How Do You Successfully Sell Sporting Goods in Switzerland?

Successfully selling sporting goods in Switzerland follows a clear, step-by-step process consisting of five stages, from marketplace selection to distribution bundling. If you want to sell sporting goods online in Switzerland, you should understand this sequence as an interconnected chain rather than a loose collection of individual measures.

The following five steps form the framework for a controlled market entry:

Select suitable Swiss marketplaces: Identify relevant platforms based on reach and fit for your product assortment.
Optimize product listing and localization: Adapt your offers linguistically, pricing-wise, and culturally to the Swiss market.
Ensure warehousing and shipping within Switzerland: Enable short delivery times through in-country storage.
Fulfill customs and legal requirements: Handle import regulations and product conformity in a legally compliant manner.
Bundle distribution via a central partner: Bring all processes together through a one-stop shop.

Each of these steps builds upon the previous one. If a single link fails—such as customs clearance—the entire market entry stumbles. The effort per step drops significantly once you bundle tasks through a central partner instead of managing each platform and process individually.

Infographic “One link missing – everything breaks”: a chain of five links: Marketplace, Localization, Warehouse & Shipping, Customs & Law (broken, with a warning sign), Consolidate sales. If one step is skipped, the entire market entry starts to wobble.

1. Select Suitable Swiss Marketplaces

Choosing the right platform depends on three criteria: the platform's reach, product assortment fit for sporting goods, and alignment with your target audience. Looking at the market structure is worthwhile, because out of Switzerland's 30 highest-revenue B2C online platforms, 13 are organized as marketplaces. Generalists (broadly positioned platforms without an assortment focus) like Digitec Galaxus are growing at an above-average rate, posting 18 percent growth in 2024. Around 78 percent of Swiss consumers also prefer shopping on marketplaces.

This yields two directions for sporting goods. Generalists offer the greatest reach and established customer trust, while specialized platforms reach a focused, sports-affine target audience. How to, for instance, sell successfully on Decathlon is explained in a separate post. A presence on multiple Swiss marketplaces increases visibility, but at the same time raises administrative effort with each additional channel.

2. Optimize Product Listing and Localization

A compelling product listing (the complete product presentation on a marketplace) involves far more than a simple translation. Complete, marketplace-compliant product data consisting of titles, images, and attributes determines visibility and conversion, while localization aligns tone, units of measurement, and cultural references with the Swiss market. Specifically, this means the consistent use of Helvetisms: in the sports sector, customers and local search algorithms expect "Velo" instead of "Fahrrad" (bicycle) or "Trottoir" instead of "Bürgersteig" (sidewalk), and Swiss High German completely avoids the "ß" (sharp s) in favor of "ss". How thoughtful copywriting further boosts conversion is detailed in optimizing your product descriptions.

A localized listing takes at least these elements into account:

Prices in CHF: Display all amounts in Swiss francs instead of euros.
Swiss spelling: Consistently use "ss" instead of "ß" and common Helvetisms.
Local payment methods: Offer TWINT and purchase on invoice as expected standards.
Shipping and return info: Present delivery times and returns transparently from a Swiss perspective.

3. Ensure Warehousing and Shipping in Switzerland

Warehousing in Switzerland—meaning the physical storage of your goods in the country—is the most effective lever for short delivery times. A local warehouse drastically shortens delivery and avoids cross-border customs clearance for every single shipment. This is not a comfort detail, but a fundamental expectation: Swiss customers take short delivery times and uncomplicated returns for granted and react sensitively to delays.

An in-house warehouse is not strictly mandatory for this. Two alternatives offer the same benefits without requiring your own infrastructure: a fulfillment service provider (storage, picking, and shipping handled by an external provider) or a distribution partner that already has Swiss warehouse infrastructure in place. In both cases, goods are imported in bulk and already cleared through customs in the country, making delivery predictable. Local warehousing thus defuses the customs question per shipment without eliminating customs duties upon importing the inventory.

4. Fulfill Customs and Legal Requirements

Because Switzerland is not part of the EU customs union, every import triggers a formal customs declaration along with import duties and value-added tax. These import regulations (the customs rules for importing goods into Switzerland) continue to apply even though Swiss industrial tariffs for sporting goods, textiles, and shoes were abolished as of January 1, 2024. The elimination of these tariffs does not exempt commercial sellers from mandatory customs declarations: the 8.1 percent import VAT and customs clearance fees apply unchanged upon import.

For market entry in Switzerland with sporting goods, product conformity adds another layer, regulated with varying strictness depending on the category. To set things up cleanly, three areas should be clarified early and fully:

Customs declaration: Every shipment requires a correct declaration with the appropriate customs tariff number.
VAT registration: Registration obligations arise in Switzerland upon reaching certain revenue thresholds.
Product conformity: Labeling, safety, and declaration must comply with Swiss specifications.

Errors in any of these areas lead directly to delays, back payments, or a sales stoppage.

5. Bundle Distribution via a Central Partner

All four preceding steps—from marketplace selection to listing, warehousing, and customs clearance—can be merged through a single provider. Entrusting this bundling to an experienced distribution partner in Switzerland noticeably reduces the effort and risk of market entry because tasks no longer need to be coordinated separately.

SURS is a Swiss one-stop shop (a single partner for the entire distribution process) for marketplace sales. We take over the complete distribution process across all relevant Swiss marketplaces, and we do so with no service fees or upfront costs.

For DACH brands, this specifically means: you reach all major Swiss marketplaces through a single partner instead of managing each platform individually. Market entry becomes low-effort and financially risk-free because listing, warehousing, shipping, and customer management are handled under one roof.

The operational principle is streamlined: SURS handles product listing, in-country warehousing, shipping, and customer management as a bundled service. The Swiss warehouse ensures short delivery times, while our local expertise handles customs and legal matters smoothly. The model is based on a long-term partnership with no upfront costs for the brand.

What this looks like in practice is demonstrated by the Austrian fitness brand BEMAXX. The company sells several hundred items from the fitness and gym accessories range and is successfully active across the entire EU via Amazon. For Switzerland, however, two foundations were missing: a supply chain—meaning a defined process for customs clearance and transport to Switzerland—and connectivity to Swiss marketplaces. We took care of both. From the initial conversation to the first sale in Switzerland, four to six weeks passed.

"We were able to ramp up sales volumes very quickly. By now, we place a larger order every month, meaning roughly ten pallets of goods arrive at our warehouse monthly to be sold in Switzerland." — Founder, SURS AG

The advantages at a glance:

Risk-free market entry with no service fees or upfront costs.
Access to all major Swiss marketplaces through a single distribution partner.
Short delivery times thanks to in-country warehousing in Switzerland.
Lower complexity and administrative effort for the brand.

What Challenges Complicate Selling Sporting Goods in Switzerland?

Entering the Swiss market with sporting goods brings four central challenges that amplify each other in terms of administrative effort. None of these hurdles stands alone; they interlock and significantly increase coordination requirements.

These four challenges shape market entry:

Complex customs clearance and import regulations: Every cross-border shipment triggers customs and duty processes that must be correctly documented.
Demanding logistics and delivery times: Cross-border shipping extends delivery times and complicates return paths.
Legal requirements and product conformity: Swiss specifications diverge partly from EU standards and must be verified separately.
Fragmented marketplace landscape: The market is distributed across many individual platforms, each with its own rules, interfaces, and requirements.

In practice, these hurdles rarely occur in isolation. A delayed customs tariff number delays delivery, the delayed delivery worsens the rating, and the resulting price pressure further cuts into margins. For brands without local expertise, this creates a high error and cost risk stretching across the entire value chain.

Infographic “4 hurdles to entering the Swiss market”: four cards with icons for customs clearance and import, logistics and delivery times, legal compliance, and a fragmented marketplace. Each hurdle amplifies the others; without local expertise, the risk of errors and costs is high.

1. Complex Customs Clearance and Import Regulations

As a non-EU country, Switzerland requires a customs declaration for every import, along with import VAT (the VAT due upon import based on the goods value) and, if applicable, other duties. Central to this is the correct customs tariff number (the commodity code for customs classification of a product): an incorrect number or incomplete declaration leads to delays and back payments. As shipment volume and assortment breadth grow, this administrative effort increases noticeably.

A special feature in mail-order retail is the duty-free limit. Unlike travel with its value allowance of 150 francs, goods shipping applies a strict de minimis limit: if the calculated tax is under 5 francs, it is not levied. At the standard rate of 8.1 percent for sporting goods, this corresponds to a maximum tax-free shipment value of just under 62 francs including shipping. Any higher value triggers VAT plus customs clearance fees, which weighs heavily, especially on small-scale individual shipments.

2. Demanding Logistics and Delivery Times

Without a warehouse in the country, cross-border shipping extends delivery times and complicates predictable delivery. Every shipment goes through border clearance, making transit times unpredictable. This is precisely where the value of warehousing in Switzerland shines: Swiss customers expect short delivery times, and long wait times reduce both conversion and repeat purchase rates.

How sensitively the market reacts is proven by checkout abandonment reasons. According to the Swiss E-Commerce Sentiment Barometer by Swiss Post, 78 percent of consumers abandon an online purchase primarily due to hidden costs, such as a retroactive customs bill at the doorstep. Another 54 percent leave checkout as soon as the stated delivery time turns out to be too long. Additionally, returns from Switzerland are logistically and under customs law more complex than within the EU, making the entire reverse logistics process more expensive.

3. Legal Requirements and Product Conformity

Swiss labeling, safety, and declaration specifications diverge partly from EU law and must be reviewed separately. For sporting goods, conformity requirements (the specific proofs and instructions a product must fulfill for legally compliant sale) vary in strictness depending on the category. Personal protective equipment like sports helmets or pads is particularly sensitive, as are products with skin or food contact.

For protective gear, the Swiss Product Safety Act mandates compulsory proof of conformity. While CE markings are mostly recognized under the Cassis de Dijon principle, market surveillance for protective gear in Switzerland is the responsibility of Suva and SECO. Important for distribution: importers and marketplace sellers are legally considered parties placing products on the market and thus bear full liability for compliance with specifications. Non-compliant products risk sales bans and fines, which is why conformity should be conclusively clarified before the first sale.

How far-reaching the consequences can be in an emergency is often underestimated:

"If products are non-compliant, they can be blocked from the Swiss market and may no longer be imported. Then you have to completely withdraw the products from all retailers and all customers who have already been delivered to, and destroy the goods or demonstrably export them out of Switzerland again." — Founder, SURS AG

The good news: In our practice, such cases occur relatively rarely with sporting goods. Compared to electronics, products with lithium-ion batteries, clothing textiles, or children's toys, classic fitness equipment is significantly less complicated to import and sell. Higher requirements exist primarily for fitness equipment such as weight machines, which must be demonstrably injury-safe and ensure correct usage. SURS therefore consciously focuses on fitness and sports accessories like pull-up bars, resistance bands, yoga mats, sports bags, fascia balls, dumbbells, or athletic gloves.

4. Fragmented Marketplace Landscape

Swiss e-commerce is not distributed across a single platform, but rather across several marketplaces, each with its own interfaces, rules, and requirements. Each platform brings its own data format, commission models, and quality criteria. This fragmented marketplace landscape forces brands into a choice between two unfavorable extremes.

Anyone operating on only a single channel sacrifices reach and leaves market share to the competition. On the other hand, operating multiple Swiss marketplaces in parallel multiplies the effort: each additional platform ties up personnel and technical resources for onboarding, data maintenance, and customer service. For a brand with a lean team, this parallel operation quickly becomes a bottleneck.

The widespread assumption "more marketplaces equals more sales" does not apply across the board. If a market has a clearly dominant channel, like Amazon in Germany, rigorous focus on that channel is usually more sensible than a presence across many smaller marketplaces. A multi-marketplace strategy is primarily worthwhile when demand is distributed across multiple relevant platforms and the additional effort can be borne in a bundled manner.

Which Marketplaces are Suitable for Selling Sporting Goods in Switzerland?

Anyone wanting to sell sporting goods on Swiss marketplaces best categorizes the available options into three categories: leading generalists, specialized sports and lifestyle platforms, and international providers. No single marketplace is universally optimal, as suitability depends on the assortment, target audience, and targeted reach.

These three marketplace types are available for sporting goods:

Galaxus and Digitec as leading generalists: High-reach Swiss platforms with a broad assortment and large customer base.
Specialized sports and lifestyle marketplaces (e.g., Decathlon): Focused platforms with a thematically purchase-ready target audience.
Amazon and international marketplaces: Secondary in Switzerland and at best a supplement to domestic platforms.

Combining multiple platforms maximizes reach, but at the same time increases the effort for maintenance, data management, and control. For many German and Austrian brands, strong generalists can be a central entry channel; however, the appropriate mix depends on the assortment, target audience, and reach goals. Therefore, the crucial step is to consistently align your marketplace mix with these factors as well as your own brand size.

1. Galaxus and Digitec as Leading Generalists

Galaxus and its sister platform Digitec rank among the highest-reach Swiss marketplaces and carry a broad assortment that naturally includes sporting goods. As generalists, they bundle a large, purchase-ready customer base and enjoy established consumer trust. For many brands from Germany and Austria, they are therefore the primary entry channel into the Swiss market.

This reach is tied to clear conditions. Galaxus operates as a relatively open marketplace, but sets strict standards: brand image, consistent pricing, and careful data maintenance with exact product attributes are crucial for high organic visibility and a strong placement in the platform's search algorithm. Those who meet these standards benefit from one of the strongest reaches in Swiss e-commerce; those who neglect them lose visibility despite having a good product.

2. Specialized Sports and Lifestyle Marketplaces

Anyone wishing to sell sports equipment in Switzerland will find a focused and purchase-ready target audience with high assortment fit (the thematic match between platform and product assortment) on specialized platforms like the Decathlon marketplace. While such platforms offer lower reach than large generalists, they frequently achieve higher conversion because visitors are specifically looking for sporting goods.

This focus comes at a price. Selling via the Decathlon partner program typically requires a fixed monthly basic fee of around 40 euros plus a product-specific sales commission, which depending on the category typically ranges between 9 and 18 percent; for regular sports equipment and apparel, it is about 16 percent. For sports brands, a combination of a specialized marketplace for targeted outreach and a generalist to supplement reach is therefore usually the most sensible approach.

3. Amazon and International Marketplaces

Amazon plays a significantly more subordinate role in Switzerland than in Germany and Austria. There is no local Amazon.ch, and market leadership clearly lies with Galaxus and Digitec. For selling in Switzerland, domestic marketplaces are the main channel, not international platforms. While these offer a certain brand recognition, they also require separate customs and shipping solutions for Swiss customers.

This distinction is important, especially for German and Austrian brands with an established Amazon business. Your existing Amazon channel is at best a supplement for Switzerland, not the actual access route. The BEMAXX example illustrates this: despite successful Amazon sales across the entire EU, the brand was not represented on any Swiss marketplace until collaborating with SURS. Anyone wanting to successfully place their assortment in Switzerland focuses on established Swiss marketplaces and treats international platforms as an optional supplement. The familiar reflex of managing expansion via Amazon falls short in the Swiss market.

What Are the Consequences of Unprepared Market Entry in Switzerland?

Unprepared sporting goods distribution in Switzerland can cause damage on three levels: financially, competitively, and for the brand itself. These levels are tightly intertwined, so a mistake in one area frequently leads to consequences in the others.

Five consequences occur particularly frequently during an unprepared market entry:

Financial losses: Back payments, miscalculations, and inefficient processes directly chew into margins.
Delayed deliveries: Customs and logistics errors result in long delivery times and cancellations.
Competitive disadvantages: A lack of market knowledge causes brands to fall behind locally established competitors.
Reputational damage: Poor reviews and unreliable deliveries permanently harm the brand.
Loss of control in distribution: Uncontrolled distribution—meaning selling without managing prices, channels, and presentation—leads to price erosion and an inconsistent brand image.

Infographic “Three levels, one problem”: three boxes show the levels Financial (financial losses, delayed deliveries), Competition (competitive disadvantages) and Brand (reputational damage, loss of control). A failure in one level pulls the others down.

What is particularly tricky is that these consequences rarely occur in isolation. A delayed delivery generates a poor review, the poor review weakens your position against local competitors, and the resulting price pressure further squeezes margins. Anyone tackling market entry without reliable preparation risks not just isolated setbacks, but a chain reaction.

Can a Flawed Market Entry Lead to Financial Losses?

Yes, a flawed market entry directly hits your finances. Anyone who miscalculates customs duties, import VAT, and shipping costs erodes their margin with every single shipment. What looks profitable on paper can turn out to be a losing proposition after deducting all import costs.

Retroactive customs back-payments and the cost of returns are particularly critical, quickly making individual sales deficitary. In the worst-case scenario involving non-compliant goods, recall costs as well as the destruction or re-export of the entire delivery are added to the tab. Without a reliable cost calculation beforehand, the profitability of the entire market entry remains unpredictable because actual unit costs only become apparent during ongoing operations. A thorough upfront calculation of all import, warehousing, and shipping costs is therefore the basic prerequisite for a viable market entry.

Does a Lack of Market Knowledge Lead to Competitive Disadvantages?

Yes, missing market knowledge is one of the most common reasons for competitive disadvantages in the Swiss market. Anyone unfamiliar with Swiss customer expectations, local price levels, and platform dynamics loses out to locally established providers who master these factors. In Swiss e-commerce, this detailed knowledge often decides your placement.

Specifically, a lack of localization and overly long delivery times lower visibility and rankings on marketplaces because their algorithms evaluate precisely these factors. The consequence is a downward spiral: less visibility means fewer sales, and fewer sales mean an even worse placement. Market knowledge is thus a decisive competitive factor that is frequently underestimated in expansion planning.

Is Uncontrolled Distribution a Risk for the Brand?

Yes, uncontrolled distribution is one of the underestimated risks to brand equity. If an assortment is sold uncoordinatedly across multiple channels, it results in price erosion, inconsistent presentation, and a creeping loss of consumer trust. Each channel then pulls in a different direction.

Controlled distribution (the conscious management of prices, channels, and product presentation across all platforms) counters this and secures both price stability and a uniform brand appearance. This exact control can be bundled via a central distribution partner in Switzerland who monitors the entire channel mix. For brands, controlling the distribution path is therefore not a side aspect, but direct protection of brand equity built over years.

What Characterizes the Swiss Sporting Goods Market?

The Swiss market for sporting goods can be characterized by a few defining features: high purchasing power, a pronounced quality awareness, and an independent marketplace landscape. These factors make the market attractive, but simultaneously demand a targeted approach.

Five characteristics shape the Swiss sporting goods market:

High purchasing power: Above-average disposable income favors the sales of premium and branded goods.
Quality and price readiness: Customers pay for quality and service, but expect high reliability in return.
Sports and outdoor affinity: There is strong demand for sports, fitness, and outdoor equipment.
Independent platform landscape: Galaxus and Digitec dominate, while Amazon plays a smaller role than in Germany and Austria.
High expectations for delivery and localization: Short delivery times and prices in CHF are considered a matter-of-course standard.

Infographic “5 key features: Swiss sports market”: five icons surround a central circle labeled “Swiss sports market”: purchasing power, quality awareness, sports affinity, platform landscape and delivery standards. Takeaway: attractive, but needs a targeted approach.

Despite linguistic proximity to Germany and Austria, this market differs significantly in customs, price levels, platform landscape, and customer expectations. For brands without a Swiss presence, marketplace distribution is the primary access channel in Swiss e-commerce to reach this affluent and sports-affine demand in the first place.

How Does the Swiss Market Differ from the DACH Region?

The most important difference to the German and Austrian markets is the non-EU status (Switzerland is not part of the EU customs union): customs and import duties operationally separate the Swiss market from its neighbors. What would be a simple intra-community delivery within the EU turns into a declaration-bound process at the Swiss border.

Added to this are a distinct price level, divergent payment habits, and the dominance of Galaxus and Digitec instead of Amazon. In payment methods, there is no getting around TWINT: the payment app recorded over 773 million transactions in 2024 and is offered by around 84 percent of Swiss online retailers. For brands from Germany and Austria, integrating local payment methods like TWINT alongside the "purchase on invoice" option is a decisive success factor. Linguistic proximity thus masks tangible operational differences that require an independent market strategy.

What Role Does Marketplace Distribution Play in Switzerland?

For brands without a Swiss presence, marketplace distribution is the central and highest-reach access channel into the market. Via established Swiss marketplaces, brands reach a customer base that is already ready to buy without having to build, promote, and maintain their own sales channel. The effort for building reach is largely eliminated because platforms bring their users along.

The real lever lies in bundling. Anyone wanting to operate multiple Swiss marketplaces in parallel reduces complexity and accelerates market entry noticeably by consolidating connections through a single distribution partner. Instead of connecting each platform technically and managing it operationally one by one, all distribution runs through a central channel. How quickly this can pay off is demonstrated by the BEMAXX example: after the first sale within four to six weeks, volume grew to a monthly reorder of around ten pallets. Marketplace distribution thus becomes not just an access route, but a strategic efficiency lever for the entire Switzerland expansion.

Conclusion on Selling Sporting Goods in Switzerland

Selling sporting goods in Switzerland is not a sure thing, but a clearly structurable endeavor. A well-thought-out process of five consecutive steps determines successful market entry, from marketplace selection to distribution bundling. The four central challenges of customs, logistics, law, and a fragmented platform world reinforce each other, with customs and legal certainty remaining the primary operational hurdle. On the positive side, classic fitness and sports accessories are significantly less complicated to import and sell compared to many other product categories. And because complexity and risk can be noticeably minimized through bundled distribution, channel strategy is not a side issue, but the core of expansion.

For German and Austrian brands with annual revenues between 5 and 10 million euros, this knowledge translates directly into action: review marketplace selection, consistently localize listings, secure an in-country warehousing and shipping solution, and clarify customs and legal compliance early on. Whether it's about the first expansion into Switzerland, expanding an existing Amazon business, or building a controlled multi-marketplace distribution: the structured path remains the same. If you prefer to walk these steps bundled rather than individually, you will find a straightforward solution in a central distribution partner like SURS, which brings together listing, warehousing, shipping, customs, and customer management risk-free.

Frequently Asked Questions About Selling Sporting Goods in Switzerland

What Requirements Do Brands Need to Sell Sporting Goods in Switzerland?

Brands need access to Swiss marketplaces, cleared customs and VAT processing, Swiss product conformity, as well as a warehousing and shipping solution in the country. These requirements are most efficiently bundled via a central distribution partner that covers all partial steps from a single source.

How High Are the Costs for Selling on Swiss Marketplaces?

Costs consist of marketplace commissions, shipping and storage costs, as well as customs duties and VAT, and vary by platform and volume. Models without service fees or upfront costs, like SURS's, lower the financial entry risk and make calculations more predictable.

How Long Does Market Entry in Switzerland Take?

Market entry takes anywhere from a few weeks to several months, depending on the degree of preparation, assortment, and conformity effort. With an established distribution partner and existing warehouse infrastructure in Switzerland, this timeframe is noticeably shortened because integration and logistics do not need to be built from scratch. For the Austrian fitness brand BEMAXX, four to six weeks passed from the initial conversation to the first sale in Switzerland.

Do Brands Need Their Own Warehouse in Switzerland?

No, an in-house warehouse is not strictly mandatory. However, a Swiss warehouse solution significantly shortens delivery times and avoids customs delays on every single shipment. Warehousing can be handled just as well via a fulfillment service provider or a distribution partner with existing Swiss infrastructure.

Is Selling Sporting Goods in Switzerland Worth It for Smaller Brands?

Yes. High purchasing power and the fact that roughly 75 percent of the population regularly exercises make the market attractive for smaller brands as well; it generates around CHF 2.1 billion in annual revenue with an online share of 27 percent. Additionally, fitness and sports accessories are comparatively uncomplicated regulatorily. A low-risk entry with predictable effort remains the decisive factor.

Selling Sporting Goods in Switzerland: The Guide to Successful Marketplace Distribution