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Selling on Brack.ch: Advantages, Processes, and Conditions for Retailers

05 October 2025

The Swiss e-commerce market is extremely attractive for international brands. One of the most central and renowned online retailers for successfully selling in Switzerland is Brack.ch. However, entering this established ecosystem is not a typical marketplace launch and places high demands on suppliers. In this article, you'll learn what opportunities Brack.ch offers, what conditions you must meet, and why a specialized distribution partner is the key to success.

 

What is Brack.ch and What is its Target Audience?

 

Brack.ch, operated by the Competec Group, is one of the leading Swiss online retailers and has a long tradition. Originally heavily focused on IT and electronics, the platform now offers a wide range of products, from household goods and tools to toys.

 

The target audience of Brack.ch is diverse but is characterized by specific features:

 

  • Core Target Audience: A large part of the customer base is tech-savvy, often male and over 40, and values high-quality products and detailed information.

  • B2B Share: Brack.ch serves a significant portion of business customers who benefit from specific services and an assortment tailored to their needs.

  • High Expectations: Swiss customers in general, and Brack customers in particular, expect extremely fast delivery (often next-day), excellent customer service, and smooth return processes.

 

The key difference from platforms like Galaxus is that Brack.ch primarily operates as a classic retailer. This means Brack.ch buys goods itself, takes them into its own state-of-the-art warehouse, and sells them from there. There are no third-party sellers, which underscores the high quality standards and curated nature of the platform.

Modern illustration for choosing the right warehouse management system, dynamic and precise in an isometric view.

What are the Advantages of Selling on Brack.ch?

 

For the right brand, being listed on Brack.ch can be a decisive growth driver. The advantages are significant:

 

  • Access to an Affluent Customer Base: You reach a large, loyal, and financially strong Swiss customer base that trusts the Brack brand.

  • High Credibility: Being listed with a renowned retailer like Brack.ch acts as a seal of approval and increases trust in your brand.

  • Professional Environment: You benefit from first-class infrastructure in marketing, payment processing, and customer service.

  • Focus on Quality: Brack.ch places more value on product quality and delivery reliability than on a pure price war, which benefits brands with high-quality assortments.

 

What are the Disadvantages and Challenges?

 

The high standards of Brack.ch also bring clear challenges. Since it is a retailer and not an open marketplace, the competition is different: it's not about a direct price war with other sellers on the platform, but about being listed by the purchasing team in the first place.

 

  • High Barriers to Entry: A brand must convince the purchasing team that its products fill an existing gap in the assortment or can generate high demand through strong promotional efforts.

  • Strict Technical Requirements: Manual processing is out of the question. Brack.ch requires an automated connection via API or EDI for product data, inventory, and orders.

  • High Data Quality: The requirements for product information, images, and attributes are very high and must be met precisely.

  • Logistical Complexity: Fast and reliable delivery to the Brack central warehouse is mandatory, which requires a local logistics solution in Switzerland.

 

Which Brands and Products are Suitable for Brack.ch?

 

Brack.ch is not the right channel for every brand. The most successful companies are those whose products strategically complement the existing assortment and meet the high quality standards.

 

Particularly suitable product categories:

 

  • IT & Multimedia (Hardware, Accessories, Software)

  • Household Electronics

  • Office & Industrial Supplies

  • Tools, Home & Garden

  • Toys & Hobbies

  • Selected Sports & Outdoor Products

 

Brands that offer clear positioning, innovative products, or a strong price-performance ratio in these segments have the best chances for a successful and long-term partnership.

 

What Conditions Must Suppliers Meet for Brack?

 

To be accepted as a supplier for Brack.ch, you must meet a series of fundamental criteria. These ensure a smooth process and a consistently high level of service for end customers.

 

  • Swiss Business Domicile or Fiscal Representation: A Swiss entity is mandatory for handling VAT and customs formalities.

  • Technical Integration Capabilities: You must be able to connect your systems to Brack.ch via API or EDI to ensure automated data exchange.

  • Reliable Product Availability: An always-current inventory and high delivery capability are basic requirements.

  • Meeting Quality Standards: Your products must comply with Swiss norms and laws. In addition, excellent after-sales service is expected.

  • Efficient Logistics: The ability to deliver goods quickly and reliably to Brack's central warehouse is crucial.

 

The Process: How to Get Started as a Supplier with Brack

 

The path to being listed on Brack.ch is a multi-step process that requires careful preparation.

 

  1. Initial Contact and Review: First, you contact the responsible purchasing team at Brack.ch, which reviews your brand, your assortment, and your potential for the Swiss market.

  2. Negotiation of Terms: If feedback is positive, the commercial and logistical framework conditions are negotiated. Since there is no commission sale, a classic retail margin is agreed upon. Depending on the category, this can be around 50% of the net selling price, but significantly lower for electronic items.

  3. Technical Onboarding: After the contractual agreement, the technical integration of your systems begins. This is often the most time- and resource-intensive step.

  4. Content Creation and Listing: The product data is prepared and fed into the Brack system.

  5. Go-Live and Sales: After successful review of all data and processes, your products are activated for sale.

 

This process can take months for a single company and shows the clear advantages of a sales partnership.

 

“As a brand, you really have to explain what niche you fill that they still have in their assortment, or be able to build very strong advertising pressure yourself, so that their buyers see: 'Hey, there's real advertising pressure behind this, it makes sense to list it'.”  - Jens Bergermann (Founder of SURS)

 

Logistics and Goods Import: What Do Retailers Need to Consider?

 

The biggest hurdles for international brands often lie in logistics. The challenges of importing goods into Switzerland should not be underestimated. Topics such as customs clearance, import taxes (VAT), and the need for fiscal representation require special know-how. Brack.ch also has high demands on delivery speed, which practically makes local warehousing in Switzerland mandatory.

Diagram of a warehouse with a truck, comparing a clear, direct path and a chaotic, tangled path.

Why is SURS the Ideal Partner for Selling on Brack.ch?

 

As your central distribution partner, SURS masters all the mentioned challenges for you. We offer a turnkey solution to place your products quickly and efficiently on Brack.ch and other marketplaces. The biggest advantage lies in speeding up the entire process.

 

  • Existing Partnerships: As an established distributor, we already have a supplier account and the necessary contacts at Brack.ch.

  • Technical Integration: Our systems are already connected to Brack.ch. We handle the complete technical onboarding for you.

  • Swiss Logistics Center: With our warehouse in Switzerland, we guarantee fast delivery times and smooth handling of shipping and returns.

  • Customs and Tax Processing: We act as your Swiss entity and take care of all import-related processes.

  • Holistic Approach: Similar to Galaxus, we manage the entire process from product listing and warehousing to shipping.

 

“The process of opening a new supplier account at Brack takes at least a month. For us, I think it even took six to eight weeks. We have an existing business relationship, we regularly deliver goods there, and we know how to supply them.” 

- Jens Bergermann (Founder of SURS)

Frequently Asked Questions (FAQ)

How does selling on Brack.ch differ from selling on Galaxus?

 

The main difference lies in the business model. Brack.ch is a classic retailer that buys and sells products itself. Galaxus, on the other hand, is an open marketplace where many different retailers (third-party sellers) can offer their products. This makes entry into Brack.ch more selective and requires the approval of the purchasing team, while Galaxus enables a broader and more dynamic assortment through its partners.

 

Do I need a Swiss company to sell to Brack.ch?

 

Yes, a Swiss entity (a company or a fiscal representative) is a fundamental requirement for tax and customs processing. As your partner, SURS assumes this function for you, so you don't have to establish your own company in Switzerland.

 

What are the technical requirements for connecting to Brack.ch?

 

Brack.ch requires a professional, automated connection via standardized interfaces such as API or EDI. This involves the exchange of product data, the transmission of orders, and the synchronization of inventory and prices. SURS provides this technical infrastructure as part of its service package and ensures seamless integration.

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