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Blurry, unprofessional product images can undermine customer trust and deter them from making a purchase. On the other hand, high-quality product images that clearly showcase the product and its functions convince customers and are more likely to persuade them to buy. 

Why are good product images essential for sales success on Swiss marketplaces? High-quality, high-resolution product images (e.g., 1000 × 1000 pixels) convey professionalism and capture the attention of potential customers. They help customers realistically assess the product, which reduces uncertainty and positively influences the purchasing decision.

In this article, you'll learn how to optimize your product images to generate sales and stand out on Swiss marketplaces. Benefit from concrete tips and best practices to increase your conversions.

What are the Product Image Requirements for Swiss Marketplaces?

Swiss marketplaces have different requirements for product images to ensure a consistent and professional presentation. Here is an overview of the most important Swiss marketplaces:

To optimally adapt your product images for the various Swiss marketplaces, you should keep the most important aspects in mind, such as the minimum number of images, white background, resolution, and size. Below, we'll show you detailed best tips and strategies to optimize your product images.

The Importance of the Minimum Number of Images

The minimum number of images is crucial for conveying a complete picture of the product. While requirements vary by marketplace, the standard is usually at least 4 to 5 images. These images should show the product from various perspectives, including front, side, and detail views, to give the buyer a realistic impression. A variety of perspectives helps to build customer trust, as they can better assess the product without physically holding it.

Comparing the minimum requirements of Swiss marketplaces with international standards, it becomes clear that platforms like Amazon and eBay often require at least 6 to 8 images to provide a comprehensive presentation. This higher number of images helps to strengthen customer trust and facilitate the purchasing process. More images not only offer a better product presentation but also help to clarify USPs (Unique Selling Points), which in turn can positively influence the purchase decision. 

Of course, the optimal number of images also depends on the product type: for more complex products like electronics or furniture, a greater variety of images is useful, while fewer images may suffice for simpler products.

White Background – A Must?

The white background is not only a standard in the guidelines of Amazon and Galaxus but also on many other international platforms like eBay. Amazon even explicitly requires a white background for the main product image, as it offers numerous advantages:

• The focus is entirely on the product.

• No distracting background interferes.

• A professional and clean look in the online shop.

• Product details stand out clearly.

Use image editing software like Photoshop or GIMP to remove or standardize the background.  Ensure the image is evenly lit to avoid distracting shadows. With tools like the "Background Remover" or "Canva," you can isolate the product and achieve a clean, white background.

For Dark Mode, which is increasingly used in apps and on websites, there are no special requirements for a white background. Nevertheless, the white background is still preferred by platforms like Digitec, as a dark background in Dark Mode could make it harder to recognize products. Dark Mode only changes the appearance of the page and makes the images stand out more intensely. A white background remains advantageous even in Dark Mode, as it ensures that the product is displayed clearly and without color distortion.

Resolution and Size – What’s Optimal?

The image quality of your product photos plays a crucial role in the user experience on Swiss marketplaces. To present your products optimally, you should pay attention to the following technical aspects:

Optimal Resolution

• Minimum resolution: 1000 × 1000 pixels

• Recommended resolution: 2000 × 2000 pixels or higher

Technical Aspects

• Optimize loading speed: Large image files slow down your shop. Use tools for image compression (e.g., TinyPNG, Squoosh, or integrated CMS plugins) to reduce the file size while maintaining good quality. Choose the appropriate file format: Modern formats like WebP or AVIF often offer the best compression; otherwise, JPEG is a good choice for photos, and PNG for graphics with transparency. Also, upload images in the required dimensions, not larger.

• Ensure mobile optimization: On mobile devices, loading time is even more critical. Implement Responsive Images with HTML. This automatically delivers smaller image versions to devices with smaller screens, which saves data and speeds up loading.

Recommended Tools

• Image editing: Use Adobe Lightroom or Photoshop to optimize quality.

• Compression: Reduce file size with tools like TinyPNG or ImageOptim to improve loading speed.

Additional Image Types for Maximum Sales Opportunities

In online shopping, it's not just about presenting your products, but about standing out from the crowd. Your customers want to quickly see what makes your product special. Additional image types such as explainer images, videos, or highlighting USPs directly on the images can help to emphasize the functionality and benefits of your products and thus increase sales opportunities.

Explainer Images and Videos for More Context

Explainer images, also known as infographics, offer a great way to visually illustrate the functionality of a product – as seen in the example from Bemaxx below. They can provide detailed information about specific features, materials, or areas of application that are crucial for the buyer. Especially in more complex categories like electronics, household appliances, or furniture, these images can make the difference by offering your customers more context.

Videos are a particularly effective addition, as they allow for a dynamic presentation of the product. On Swiss marketplaces like Manor, sellers who use product videos have a higher chance of capturing the attention of potential buyers. Videos offer an additional dimension that shows the product's benefits in action – whether in use, during assembly, or utilizing features.

USPs and Highlights Directly on Product Images

Displaying USPs (Unique Selling Points) and product benefits directly on product images is an effective way to immediately convince buyers of your product's advantages. Adding text or icons to the images can highlight the key features that set your product apart from the competition.

In visually crowded online shops or on platforms like Amazon or Galaxus in the DACH region, this method has proven particularly successful because it allows customers to recognize the most important benefits of a product at a glance. To make your product photography in Switzerland even more appealing, visual highlight elements are recommended, such as:

• Icons: Small symbols that visualize important product benefits, e.g., "waterproof" or "eco-friendly."

• Text elements: Short, concise statements directly on the images, like "100% Cotton" or "5-Year Warranty," without cluttering the image.

• Color boxes: Colored highlights that emphasize specific product features and draw attention.

• Contrasts: Ensure that the text or symbols stand out in bold colors but do not distract from the product.

Marketplaces (especially Galaxus) also support the integration of YouTube links. It is therefore advisable for your brand to provide high-quality videos. Videos are an excellent means to vividly present the features and benefits of your products and strengthen customer loyalty.

Comparison Charts and Other Supporting Graphics

Comparison charts are particularly useful for showing the differentiation of a product in the market. They allow customers to quickly see how your product compares to others in a similar price range. Displaying key distinguishing features, such as price, performance, or specifications, creates clarity and trust.

On Swiss marketplaces, such charts can be embedded in the product descriptions or uploaded as additional graphics. Customers appreciate not only seeing the product's features but also immediately understanding how it is positioned against the competition.

Software tools for creating such graphics:

• Canva: A simple tool for creating comparison charts and other supporting graphics.

• Adobe Spark: A user-friendly platform for creating appealing designs and diagrams.

• Venngage: Ideal for detailed infographics that focus on product features and comparisons.

Specifics of the Swiss Marketplace Compared to Other Countries

Swiss marketplaces like Galaxus have specific requirements for product images that may differ from international standards, such as those on Amazon. On Galaxus, emphasis is placed on clear, detailed images that give the buyer an authentic picture of the product. A white background is mandatory to present products clearly and professionally. In comparison, Amazon requires a greater variety of images, which can also include lifestyle shots and various application examples. Understanding the respective strengths and weaknesses of each marketplace in comparison provides you with a solid foundation to optimally adapt your product images to the specific requirements.

The customer preferences in Switzerland differ significantly from those in the US or Germany. While Swiss buyers place particular value on authenticity and a high-quality presentation, customers in the US place more emphasis on emotional staging and lifestyle depictions. In Germany, on the other hand, great importance is placed on precise, fact-based information and technical details. These differences should be taken into account when creating product images for the respective markets to optimally appeal to the target audience.

Key differences at a glance:

If you plan to sell to Switzerland via Amazon FBA, you should consider the local requirements of Switzerland regarding product images and presentation. Even if you sell via Amazon and are not directly active on Swiss platforms like Galaxus, you should incorporate the specific expectations and preferences of Swiss customers into your product presentation.

Checklist for Optimal Images for Sales Success

Optimal product images are crucial for the first impression and sales success on Swiss marketplaces. To gain your customers' trust and showcase your products in the best light, you should pay attention to quality and details. With this checklist, you can ensure that your images meet all important requirements and make your products stand out.

Checklist for Optimal Images

Images from Different Perspectives:

• Show the product from different perspectives.

• Include close-ups and detail shots.

• Pay attention to the required minimum number of product images.

White Background:

• Use a clean, white background to make the product stand out.

• Ensure the background contains no distractions.

High Resolution:

• Use a resolution of at least 1000 × 1000 pixels.

• Ensure the images are sharp and detailed.

Additional Images:

• Use explainer images or infographics to clarify features and benefits.

• Add videos that show the product in action (especially important on marketplaces like Manor).

Highlight USPs and Key Features:

• Mark special features of your product directly on the images, e.g., with text or symbols.

• Show the added value your product offers (e.g., durability, design, special functions).

Comparison Charts and Supporting Graphics:

• Add comparison charts to differentiate your product from others.

• Use supporting graphics that clarify important product features.

Optimization for Mobile Devices:

• Ensure your images load quickly and are clearly visible on mobile devices as well.

Pay Attention to Image Quality:

• Edit your images professionally to remove blurriness and distracting elements.

• Avoid too much text or distracting elements in the image.

With this checklist, you are on the best path to optimally presenting your products and maximizing your sales opportunities.

Conclusion – Optimal Product Images are Increasingly Important for Sales Success

High-quality images that present your products clearly, professionally, and in detail build trust with your customers, make your offer stand out from the crowd, and significantly increase your sales chances. The right number of images, a clean white background, the appropriate resolution, and additional elements like explainer images or videos are essential ingredients for a successful presentation on Swiss marketplaces.

Swiss customers place great value on authenticity and quality, which is also reflected in their expectations for product images. Therefore, marketplaces like Galaxus and Manor set high standards that require a precise, transparent, and appealing visual design.

With years of experience on Swiss marketplaces, SURS knows exactly which image requirements are crucial for success. As a sales partner, SURS provides targeted support in optimizing your product images to achieve the best results.

FAQs

What are the technical requirements for product images on Swiss marketplaces?

The technical requirements for product images on Swiss marketplaces vary by platform but follow similar standards. Galaxus requires at least 4–5 images with a white background and high resolution (min. 1000 × 1000 pixels). Manor insists on professional, high-resolution images, while Zalando requires various perspectives. Home24 adds lifestyle and detail shots to this. The key is always a clear and high-quality presentation of the product.

Should I take my own pictures for Swiss marketplaces?

Yes, it is advisable to use your own pictures and not use stock photos. Your own shots give customers a sense of authenticity and trust and ensure that your product is represented exactly as it is.

Can I sell successfully on Swiss platforms with AI-generated images?

It depends. AI-generated images can be an option, but they must be of very high quality and detail. However, your own realistic product images are usually the better choice, as they exude authenticity and are more likely to meet the expectations of Swiss customers.

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