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The process of correctly assigning product characteristics (attributes) from the retailer's system (e.g., "Farbe" for color) to the corresponding attributes of the marketplace (e.g., "Color"). This is crucial for accurate product listing.
A fashion retailer from Italy lists shoes. Their system uses the attribute "Grösse_IT" (Italian size). SURS helps, using middleware, to correctly assign this attribute to the "Schuhgrösse_CH" (Swiss shoe size) field on the Galaxus marketplace, so customers can find and filter for the right size.
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