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Cleanse. Hydrate. Defend.
Lumin is a premium men's skincare brand that makes high-performance grooming simple, effective and accessible — trusted by hundreds of thousands of men in over 40 countries. Founded in 2018 by Richard Hong and Darwish Gani in Los Angeles, Lumin was born from a firsthand frustration: men dealing with acne, dark circles and dryness had no straightforward, affordable solutions. Backed by over $50 million in investment and winner of the Men's Health Grooming Award 2020 for its Dark Circle Defense serum, Lumin has become one of the fastest-growing men's grooming brands globally.
The product range includes the bestselling Charcoal Face Wash Daily Detox, Daily Face Moisturizer, Dark Circle Defense serum, Wrinkle Defense Serum (with Vitamin C, Hyaluronic Acid and Ferulic Acid), Exfoliating Rub, beard oils, body wash, shampoo and conditioner. All formulations are clean (free from parabens, sulfates and phthalates), cruelty-free (PETA-certified), and inspired by Korean skincare science. Lumin is available at major retailers including Target and Walmart, as well as through its own website and Amazon.
Lumin
What makes Lumin unique?
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Skincare made simple for men — Lumin's curated routines (Cleanse → Hydrate → Defend) take the guesswork out of grooming with products designed specifically for men's skin.
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Award-winning, clean formulations — every product is paraben-free, sulfate-free and PETA-certified cruelty-free, combining Korean skincare science with high-strength active ingredients.
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Proven at scale — with 50M+ in funding, a Men's Health Grooming Award and availability at Target, Walmart and Amazon, Lumin is one of the most trusted names in men's grooming worldwide.
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Switzerland
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Alte Buchserstrasse 8
8108 Dällikon
Switzerland
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