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JENS BERGERMANN

The Swiss e-commerce market is constantly on the move, and as one of the leading marketplaces, Galaxus is actively driving innovation. A recently introduced AI feature promises to change the way products are found and recommended. For you as a brand or seller on Galaxus, it is crucial to understand this feature and adapt your strategy accordingly. This article sheds light on what the new Galaxus AI feature means for you, what opportunities it opens up, and how you can best prepare for it.

What Exactly is the New AI Feature at Galaxus?

The new AI feature at Galaxus aims to further personalize the shopping experience for customers and maximize the relevance of the products displayed. A first, already visible application is the AI-powered summary of customer reviews. Existing reviews are analyzed by keywords and grouped into clear pro and con lists.

Although Galaxus is keeping quiet about the technologies used, the strategic direction is clear: it's about improving the user experience and strengthening its brand image as the most honest and transparent marketplace in Switzerland. This feature should be seen as a first step, likely to be followed by other, more profound AI applications in the areas of personalized recommendations, search, or even internal processes like customer service.

“At Galaxus, real discussions sometimes emerge under the products, where users exchange ideas. Galaxus wants to specifically strengthen this sense of community, which sets them apart from other platforms where reviews are often just individual opinions without interaction.”

What Impact Does the AI Have on My Visibility as a Seller?

The introduction of such an AI has a direct impact on the visibility of your products as a seller on the Galaxus marketplace. Product placements, search results, and prominent recommendation sections will be significantly influenced by the AI's algorithms. Products that the AI deems particularly relevant for the respective user will receive higher visibility. Besides pure product performance (e.g., high conversion rates, positive reviews), the quality and completeness of your product data will likely play a key role. The AI needs meaningful information to correctly categorize your products and match them with the right customers.

Factors likely to be important for AI-driven visibility:

What Opportunities Does the Feature Offer for Innovative Brands?

The new Galaxus AI feature opens up significant opportunities, especially for innovative and data-driven brands. While it is still too early for concrete figures on ranking changes, another important trend is emerging: AI technologies are revolutionizing the creation of product content.

Today, brands can use AI to render high-quality product images, create videos, and generate SEO-optimized product texts in multiple languages cost-effectively and efficiently. This significantly lowers the barriers to a professional product presentation. Sellers who strategically use these tools can improve the quality of their listings and secure an advantage in the competition for the Galaxus AI's attention.

Quick Wins for AI-Ready Product Optimization:

• Check and enrich data quality: Ensure all product attributes (color, size, material, etc.) are completely and correctly maintained.

• Keyword optimization: Integrate relevant search terms into titles and descriptions that reflect the search behavior of your target audience.

• High-quality images: Use professional product photos from different perspectives and, ideally, application videos as well.

• Actively manage customer reviews: Actively request reviews and respond professionally to feedback.

• Optimize inventory and delivery times: Ensure high availability and fast, reliable delivery processes.

For further information on how to generally sell successfully on Galaxus, we recommend our linked blog post.

What are the Potential Risks for Sellers Who Don't Adapt?

Sellers who ignore the new AI feature or fail to adapt their product data accordingly run the risk of falling behind in rankings and visibility. If product data is incomplete, incorrect, or not optimized for the AI and product listing, the AI may have difficulty assessing the relevance of these products. This can lead to a loss of impressions, clicks, and ultimately, revenue. Sellers whose products are good but whose online presentation does not meet the AI's requirements could be particularly affected. It is a realistic scenario that such offers will appear less frequently in Galaxus recommendations despite their quality.

Although it is still too early for quantitative data on visibility losses, experience from other marketplaces shows that failing to adapt to algorithmic changes inevitably leads to poorer performance. A proactive approach is clearly the strategically smarter path here.

Specific measures to minimize risk:

• Regular data analysis: Continuously check your product data for completeness and correctness.

• Competitor monitoring: Analyze how competitors present their products that are well-ranked by the AI.

• Performance monitoring: Keep an eye on your key KPIs (visibility, click-through rate, conversion rate) to react to changes early.

• Investment in content: Create meaningful and informative product descriptions and use high-quality media.

How Can I Strategically Prepare My Brand for the AI Feature?

Strategically preparing your brand for the Galaxus AI feature is essential. Unlike global platforms like Amazon, there isn't yet a large ecosystem of external analysis tools for Swiss marketplaces like Galaxus. A successful strategy, therefore, relies on disciplined, manual monitoring and continuous optimization.

“Currently, it's a manual review of the listings. It's time-consuming, but at SURS, we handle this work for our partner brands.” 

Regularly check your most important listings for key factors: ranking position, competitor pricing, new customer reviews, and the correctness of all data and images. Professional feedback management not only helps increase customer satisfaction but also provides valuable signals to the AI about the quality of your products.

Checklist: “Ready for the Galaxus AI?”

1. Are all product titles meaningful and keyword-optimized?

2. Do all product images meet quality standards and comprehensively show the product?

3. Are the product descriptions detailed, error-free, and persuasive?

4. Are all relevant product attributes (size, color, material, etc.) completely and correctly filled out?

5. Do you have a strategy to continuously generate positive customer reviews?

6. Do you regularly monitor your inventory levels and guarantee short delivery times?

7. Do you analyze your conversion rates and derive optimization measures from them?

8. Do you use structured data formats wherever supported by Galaxus?

What Role Does SURS Play as a Sales Partner in this Context?

As your specialized sales partner for the Swiss market, SURS can significantly support you in aligning your seller strategies for Galaxus to be AI-ready. We not only handle the listing and management of your products but also the described data-driven optimization. Our expertise includes analyzing your product data, continuously monitoring listings, and implementing measures to improve your visibility and performance.

While it's still too early for a specific case study on this new feature, we at SURS have been using AI tools for creating and translating product texts, as well as for keyword research, for some time. We know the levers to position your products in the best possible way. With a local warehouse in Switzerland, we also ensure fast delivery times – a factor that is also viewed positively by the AI. SURS as a distributor for Switzerland is therefore your ideal partner to successfully and future-proof your brand on Galaxus and to optimally leverage the opportunities of the new AI feature.

Conclusion: How Should Sellers Act Now?

The new Galaxus AI feature presents both a challenge and a great opportunity. Sellers who act proactively and adapt their product data and sales strategies to the new conditions can significantly increase their visibility and revenue on the platform. Those who wait, on the other hand, risk being overtaken by the competition. Our clear recommendation is: Critically analyze your product data now and identify optimization potential. If you need support in preparing your data for the Galaxus AI or want to place the entire sales process in professional hands, contact us. As your partner, SURS ensures that your brand is AI-ready early on – for sustainable success in the Swiss market.

Frequently Asked Questions (FAQ)

What exactly does the AI feature at Galaxus change for sellers?

The AI feature at Galaxus significantly influences how products are found by and recommended to customers. It uses automated algorithms based on a variety of data points (e.g., user behavior, product information, sales figures, reviews) to identify and prominently place the most relevant products for each individual user. For sellers, this means that the quality and completeness of their product data, as well as the performance of their items, become even more crucial for visibility.

Do I need to adapt my product data as a seller?

Yes, adapting and optimizing your product data is essential. The AI needs complete, structured, and high-quality information to correctly understand, categorize, and match your products with the right buyers. This includes precise titles, meaningful descriptions, high-quality images, and completely filled-out attributes. Without optimized data, you risk poorer visibility and lower sales opportunities through the AI feature.

How can SURS specifically help me handle the Galaxus AI feature?

SURS as a distributor for Switzerland provides comprehensive support in preparing for the Galaxus AI feature. Our services include the detailed analysis and optimization of your product data to make it AI-ready. We help you identify relevant keywords, improve product descriptions, and ensure that all attributes are correctly maintained. Furthermore, we manage your listing, handle logistics from our Swiss warehouse for fast delivery times, and monitor the performance of your products to sustainably maximize your visibility and revenue on Galaxus.

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